Reimaging Defined Retail Experiences
Objective:
There is always a need to keep retail environments fresh for consumers. The challenge is doing that within the confines of the existing buildout in some cases. AT&T was seeking fresh ideas for both approaches and engaged our team to envision the possibilities for them.
Approach:
Our team's first approach was to address the experience within the existing footprint and store environment structure—things that could be changed. What we delivered was a unique design aestheticwithin the promotional items that mixed lifestyle, and an animated world that suggested a theme across the device and product sections. Full of life and movement it was an elevated play on freedom of the connected experiences AT&T products and services can deliver. Call them your superhero if you like.
We also envisioned what it could be like utilizing the same footprint, creating a whole new space. More lifestyle moments that happen through "connected" experiences. Leveling-up each generation of stores with new breakout experiences customizable by each stores’ footprint.
Call Outs:
• Installation of digital signage with motion graphics were suggestedto add liveliness.
• All designs worked across 4 generations of stores—each with a unique opportunity to solve.
• "Future" environments were simplified and then rebuilt with enhanced connected experiences like "Movie in the Backyard", "Fitness", and "Connected Car".
