Reimaging Defined Retail Experiences
There is always a need to keep retail environments fresh for consumers. The challenge is doing that within the confines of the existing buildout in some cases. AT&T was seeking fresh ideas for both approaches and engaged our team to envision the possibilities for them.
Our team's first approach was to address the experience within the existing footprint and store environment structure—things that could be changed. What we delivered was a unique design aestheticwithin the promotional items that mixed lifestyle, and an animated world that suggested a theme across the device and product sections. Full of life and movement it was an elevated play on freedom of the connected experiences AT&T products and services can deliver. Call them your superhero if you like.
We also envisioned what it could be like utilizing the same footprint, creating a whole new space. More lifestyle moments that happen through "connected" experiences. Leveling-up each generation of stores with new breakout experiences customizable by each stores’ footprint.
• Installation of digital signage with motion graphics were suggestedto add liveliness.
• All designs worked across 4 generations of stores—each with a unique opportunity to solve.
• "Future" environments were simplified and then rebuilt with enhanced connected experiences like "Movie in the Backyard", "Fitness", and "Connected Car".