Exploring Experiences

Bringing awareness to innovation on the shelves.

Summary

Working to be the #1 leader in pool cleaning, Maytronics was looking for stand out retail display solutions for their dealer network that highlighted the advanced level of technology within their suite of robots. Key considerations were customer experience, footprint, and product offering.

Approach:

The initial start to the solution was to audit the individual retail environments throughout their retail providers to understand overall challenges and identify untapped opportunities. Maytronics robots are a stand-out amongst all the other options available within maintenance equipment. The displays needed to engage customers to explore the advantages of utilizing a robot over legacy methods.

The solution: a variety of displays that highlighted options, from the entire Maytronics product lineup to a hero display showcasing the new, and innovative Maytronics robot. All display options offered variety for all retail environments while introducing something new to an already loyal customer base. The re-imagining of standard fixtures into enhanced experiences was vital, and the addition of custom display forms allowed for dynamic brand expression.

Creation of engaing retail displays that have to accomodate applications across four multiple store generations.

Development of a partner portal that included integration to an existing CRM platform and partnered with a digital guide for local market digital advertising.

Performance:

  • Product display options “carry” product on the shelf to sell or display more model options.
  • The development of a digital ordering portal was established for display parts.
  • A counter video display was added to dealers’ offerings that couldn’t support a free-standing display.
  • Quick shop parts displays were introduced to highlight essential customer items by season.

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