Emmy Hayes, Associate Creative Director

Emmy Hayes

Associate Creative Director
What is your idea of perfect happiness?

Slow mornings made up of snuggles from my sweet dog Grace, sipping coffee with my future husband, and mastering the perfect fried egg.

Who are your favorite writers?

Anne Lamott, Nora Ephron, Sloane Crossly, Maya Angelou and anyone on the Rumpus.

What is your greatest extravagance?

Travel-sized ANYTHING.

Which historical figure do you most identify with?

Does Cher count?

Natalie Black, Director of Strategy

Natalie Black

Director of Strategy
What is your idea of perfect happiness?

I have always imagined a happy life filled with lots of freedom  - freedom to do whatever I wanted; surrounded by the people that I cherish with this illuminating feeling of acceptance and love.

When and where were you the happiest?

As a child, I was always happiest when I was outside, especially at the beach.  I still get extremely happy when I am at/in/near the water. Funny, because I am an air sign.

What is your most marked characteristic?

My wit.

What do you consider the most overrated virtue?

Sacrifice. (Is that a virtue?? I don’t know). To me, the notion has been perverted - that you must give up in order to achieve.  In my experience, life is about a series of pivots and divine detours (which we call sacrifice).

Stacy Kerber, Director of Account Service

Stacy Kerber

VP Director of Account Service
Which words or phrases do you most overuse?

The phrase, “I’m sorry”, has been long overused in my career-life. It’s been a WIP to reverse this over the last year or so. It took a TedTalk to get me to understand just how many women apologize in unnecessary situations.

Which talent would you most like to have?

A hidden talent of mine is being a drummer who used to play in an all-girl band. We had a decent run on a local record label playing around the southeast. I played until I was six months pregnant with my son and had to hang up my sticks for a while. Now we have a houseful of musicians and we have ridiculous fun playing together.

What do you consider your greatest achievement? 

Outside of raising two decent human beings, starting a local charter school is my proudest moment. Working pro bono for six years, immersing myself in learning governance & educational laws, along with creating relationships with board members on both county & state levels has been the most fulfilling position I’ve had the honor of serving.

Where would you most like to live? 

I would move back West in a heartbeat – either to the Bay Area or the Pacific NW.

David Gacsko, Founder

David Gacsko

Founder — Executive Creative Director
Which words or phrases do you most overuse?

"“All I know is”, “Clearly”, “Highlighted”, Galvanize”, “Let’s get started”, and puh-leeze” (for emphasis only). I know our group probably rolls their eyes when I say a few of these — you can thank my Midwest (Chicago) upbringing for some of them.

What is your idea of perfect happiness?

Helping people in any way that I can — putting smiles on faces just because.

Who are your heroes in real life?

Family and my precious LGBTQ+ family, the Hierarchy team and friends from around the world. They all have helped me grow every day in every way.

What is your motto?

“Nothing great was ever achieved without enthusiasm.” - Ralph Waldo Emerson

Marketing Certifications

David's digital and inbound marketing certifications here.

JooN Choi, Creative Director

Joon Choi

Creative Director
What or who is the greatest love of your life?

My wife. She is my anchor and home.

Who is your hero of fiction?

Most definitely, original “Astro Boy” by Osamu Tezuka!

What is your motto?

Less is more.

Rhonda Mensen, Director of Operations

Rhonda Mensen

Director of Operations
What is the trait you most deplore in others?

Insincerity and/or passive-aggressiveness.

Which words or phrase do you most overuse?

Clearly … Here’s The Thing.

Where would you most like to live?

Interlaken, Switzerland

What do you most value in your friends?

Loyalty, Honesty, Sense of Humor.

Todd Bomchel

Director of New Business Development
What is your idea of perfect happiness?

Laughter, be it at me or with me !

When and where were you the happiest?

Feet in the sand, surf crashing, bourbon in hand; take me to the beach with my partner in crime, my wife Jill

What is your most marked characteristic?

My voice; if you know, you know!

What do you consider the most overrated virtue?

Rightneous – because it ok to say; “ I don’t know”.

Devin Phillips, Graphic Designer

Devin Phillips

Graphic Designer
What is your greatest fear?

I refuse to go into any large body of water that isn’t crystal blue because I have an irrational fear that there’s a ginormous carp or something at the bottom.

Which living person do you most admire?

Other than my mom, I love Rihanna, Michelle Obama, and SZA. They’re all just smart, beautiful, inspirational black women who seem to have it all together.

Which words or phrases do you most overuse?

I feel like I say “cutie pie” and “cool beans” way too much.

If you were to die and come back as a person or a thing, what would it be?

I’d want to come back as a rich person’s dog because I know I’d be pampered for my entire life. Being a little frog or a turtle would be cool, too. I could just chill in a pond all day or sit on a lily pad in the sun.