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Competition is ever increasing, and retailers are looking for ideas that can and will capture the attention of consumers, so when the world's largest home improvement retailer needed a new seasonal campaign – we went bold.

Major holidays bring on major sales, so in order to break through the noise, we found inspiration from the key projects that homeowners would tackle during their long weekend, the number one project: painting. By recognizing this trend, we customized painting tape into an identity that allowed audience adoption and a seasonal project suggestion that would be highlighted in-store.

Results
• Hiererchy’sidea selected from a 7+ agency shootout
• Full expression on over 100+ elements in-store and online