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The Home Depot needed a fresh Spring recruitment campaign to hire 80,000 new store associates nationwide. This campaign needed to communicate company values and encourage new applicants and current employees to share how their unique skills were used everyday.

By understanding the broad demographics, we were able to excite current employees and attract new applicants with a strong rally cry of “Built To Bring It.”  With a robust social media campaign we were able to produce content that reached a diverse audience, not only by age, but also by skillset.

Results
• Increased online community engagement
• Deeper applicant pool