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My Pro CFO

My Professional CFO tapped Hierarchy for a new brand diagnosis, as they identified a new audience – physicians. The development of a completely new brand was what the doctor ordered, but understanding this busy group would take some time.

By identifying the many facets of the physician journey, from early stage to later term careers, we provided a solid foundation for the new brand development and story.

Leveraging colors that are familiar to the practitioner, we were able to create a natural path that easily led them through the financial structures, services, and products. We created brand and expression points that clearly represented the target audience, encouraged immediate connection and openness to engage, no matter where they were in their career path.

• 26% increase in new client accounts
• 14% increase in long-term wealth management services