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AT&T needed a new way to share the incredible amount of information they have gathered through specific initiatives guided towards science, technology and communication.

Hierarchy evaluated all provided data and identified the best strategy, to approach the content in a micro-storytelling format with infographics. By merging products and services within the information, we were able to reveal moments that visually delivered the benefits of specific AT&T services within the knowledge sharing of information that helped transform data into beauty.

Results
• Increased interest in products and services mentioned in design
• Cross-product groups were established